logo design, branding, motion graphics
This is the EV we’ve been waiting for: modular, customizable, useful, and affordable. The hyper intelligent and detail oriented folks at Slate came to us to create a brand that could encapsulate all of that in a single mark.
Every car acts as an extension of its owner. Starting with a vehicle that is essentially a blank canvas, you can control the shape it takes and the abilities it holds. With design philosophies rooted in the rich historic American auto industry, all Slate vehicles combine trusted engineering with the needs of the modern American driver. The brand had to be as simple and encouraging as the name. The letterforms are inspired by classic auto body shop signage, while every curve references the design of the first vehicle. The end result is a brand that is as prominent as it is subtle. The perfect accompaniment for the perfect car made just for you.
Credits:
Head of Brand & Marketing
Head of Design
Photographers
Fonts Used
