American Express: Sportt Sportt
Lettering, Illustration, Brand Partnership
CAMP and AMEX joined forces for a one-day store takeover at CAMP Hudson Yards, transforming it into an immersive 9-hole multi-sport putt putt extravaganza. We created the identity and illustrations for this wild take on mini golf.
From a retro bowling alley on hole 2 to an outfield worthy of playing catch on hole 9, Sportt Sportt golf course combines all of your favorite sports in a one-of-kind putting experience. To make your game even more memorable, you can pick up collectible cards featuring these wild and wacky characters we designed.
Credits:
Creative Direction
Grown Up Studio
Ekta Mody
Set Design
Camp Experience Team
Fonts Used
Obviously
